I Didn’t Build This From a Marketing Playbook. I Built It From the Jobsite and the Mat.
Today, I help martial arts gym owners:
- 🥊 get more students
- 🔁 keep them longer
- 🏗️ and build a real dojo business
Not with hacks.
Not with gimmicks.
With structure.
But I didn’t start here.
For most of my life, I wasn’t a “business coach.”
I was a union electrician.
I spent 35 years on construction sites—working my way up to foreman, managing crews on multi-million and billion-dollar projects.
And I saw the same thing over and over again:
Good people.
Hard workers.
Talented guys.
Projects behind schedule.
Mistakes repeating.
People working harder… but not getting better results.
Struggling.
And here’s what hit me:
It wasn’t effort.
It was structure.
At the same time, I was on the mat.
Training martial arts for decades.
Starting as a white belt—like everyone else.
Getting humbled. Repeatedly.
Learning the hard way:
- what works
- what doesn’t
- and how long it really takes to improve
Nobody walks in as a black belt.
You earn it.
Step by step. 🥋
But here’s where things got frustrating…
I started seeing the same pattern in martial arts schools.
Great instructors.
Passionate owners.
People who loved what they did.
But their businesses?
Unpredictable.
Students coming and going.
No clear system.
No structure.
And the worst part?
They thought the problem was:
- marketing
- effort
- or “just needing more time”
It wasn’t.
That became real when I helped my wife build her business.
We didn’t chase trends.
We didn’t try random tactics.
We didn’t guess.
We focused on:
- structure
- positioning
- consistency
And the result?
A full roster of high-value clients. 💰
Clients that value her expertise and help, paying her fee without debate, which allows her to continue training, teaching and serving (and still go on annual 3-week international holidays with me!)
That’s when everything clicked.
We were able to live the life we dreamed of travelling the world, taking classes and not struggling for work.
Now I help martial arts gym owners fix the same problem I saw for 35 years:
Lack of a cohesive structure:
- Getting Students
- Keeping them on the mat
- Training staff and instructors to keep the culture consistent
Not by overwhelming you with information.
Not by turning you into a marketer.
But by helping you:
- 🎯 identify your biggest bottleneck
- 🔧 fix it
- 🚀 and move forward
Everything I teach is built on one idea:
You don’t fix everything at once.
You fix what matters most.
That’s where The Leader’s Dojo comes in:
- ⚪ Foundation
- 🔵 Lead Flow
- 🟣 Conversion
- 🟤 Retention
- ⚫ Scale
Most dojo owners are stuck bouncing between problems.
I help you move forward—one level at a time.
Because right now…
You might feel like:
- you’re doing everything right
- you’re working hard
- and you’re still not getting the results you want
That’s frustrating.
I’ve seen it.
On job sites.
On the mat.
And in businesses.
And I know this:
It doesn’t have to stay that way.
❌ This is not for you if:
- you want a quick fix
- you’re not willing to change
- you’re looking for someone to “do it for you”
🥊 This is for you if:
- you want a real dojo business
- you’re willing to take ownership
- you want structure—not guesswork
If that sounds like you:
👉 Book Your Dojo Growth Call
We’ll identify your biggest bottleneck and map out your next move.
No fluff. No pressure. Just clarity.
Some Nice Things People Have Said About Me
“Chuck has amazing powers. He is not only well-read but has an unbelievable ability to retain, index and synthesize that knowledge into carefully orchestrated steps for creating organizations, businesses like I’ve never seen. In just a short time, he not only understood my businesses and mission, but was able to come up with a step by step plan and more importantly, he cared enough and took the time to sit down and write to each of the members of my team. I love connecting with him on a regular basis. As the world goes through exponential technological change, we will see a surge in mid-career transformations and it is one of the hardest things to deal with as a middle-aged person. I am in the middle of this and Chuck does an amazing job planning for this for me and most of the people on our team.”
— Joseph Jeong, serial entrepreneur, educator at MIT, and founder of EXLskils and FutureHack
“Chuck has the ability to think deeply and connect information on different levels. When I’ve been stuck, he asked the right questions or provided the bit of knowledge I needed to free my thinking. Chuck gives 110% to helping find the needed solution. In the game of life, I want Chuck on my team. Lucky for me he is!!”
– Alicia Berberich, author of Power Up Your Productivity
“I’ve seen firsthand how Chuck consistently supports and guides others to become more successful versions of themselves, often by sharing ideas and stories based on his rich life experiences. And more impressively, he does all this in a gentle, empathetic manner — which is key for anyone who coaches and teaches.”
— Ian Chew, founding executive at Seminal, featured in Inc. Magazine, Fortune, CBC
“I’ve really enjoyed working with Chuck and appreciate his willingness to roll up his sleeves to help elevate my thinking and achieve powerful results. With a fresh perspective, I’ve found him both a strong ally and collaborator in my work to explore counterintuitive thinking and expose blindspots. I enthusiastically recommend him as someone who has both his heart and soul in the game.”
– Michael Propper, serial entrepreneur and VC Start-Up“Chuck is one of the most brilliant humans I have ever met. He has an inborn capability to be your biggest support. He is constantly coming up with new ideas to solve the root cause of issues that you didn’t even know existed at your core. He helps you from his pure heart without imposing. His capability of turning the macro picture in micro steps is remarkable.”
– Melissa Concessio, author of Go F*** Yourself“Charles Doublet has a fantastic way of bringing people out of their mental blocks, helping them to access the deepest places within to connect with their authentic voice.
Charles is a high-performance coach who effortlessly helps leaders to recognize and achieve more than they could imagine. His contribution to my classes has helped students become more expressive, specific, and effective as writers and communicators.
Charles is a valuable asset for any individual or organization wishing to grow beyond their expectations. “
— Michael Simmons, serial entrepreneur and founder of The Learning Ritual and the Mental Model Club, featured in Inc. Magazine, Fortune, CBC
